7UP — New 7UP, Same 7UP
São Paulo / BR BUCK × 7UP — 2024 --:--:-- BRT

7UP New 7UP, Same 7UP

7UP × BUCK

Buck partnered with 7UP to UPlift and refresh their brand identity, uniting CG visuals with a bold photographic language across all major touchpoints in a way that feels distinctly 7UP. I contributed to the 3D design.

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Buck

Executive Creative Director Ben Langsfeld, Enrique Mosqueda Executive Producer Kim Stephens
Group Creative Director Camille Chu, Dan Marsh Associate Creative Director Cecilia Chang Lee
Producer Adam Hughes, Jack Williams Associate Producer Chloe Soares
Senior Producer Monica Lynn Head of 3D / 3D Supervisor Bill Dorais, Chris Phillips
Art Director Stephen Bader, Hyung Soon Joo Lead 3D Artist Hogan Williams
3D Design Cesar Barbosa, Daniel Whitaker, Hernan Lindenbaum, Johana Kroft, Josefina Llano, Ryan Musselman, Wing Sze Lee, Ylli Orana, Will Burkart 3D Animation Anthony Enos, Anton Tokar, Arran Bish, Auron Luxe, Chris Ribar, Dan Darling, Duncan DeMichiel, Jacky Jackson, Jesseter Wang, Kevin Weber, Marc Steinberg, Marcio Flausino, Matt Siegel, Michael Russo, Terence Ginja-Martinho, Will Burkart
2D Lead Vero Gomez 2D Animation Wooyoung Kim
Editor Peter Brandi, Randy Rubin, Talia Mazzarella Colorist Michael Dwass
Sound Design Sounds Like These Design Daniel Stuhlpfarrer, Danilo Rodrigues
Strategy Lead Surabhi Rathi Head of Post Production Jose Fuentes
Copywriter Shana Billingsley Storyboard Artist Thea Glad, William Rosado

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