Betterment — Cash Reserve
São Paulo / BR State Design × Betterment — 2024 --:--:-- BRT

Betterment Cash Reserve

Betterment · Cash Reserve

State Design partnered with Betterment to bring the Cash Reserve campaign to life — a series of character-led, design-driven films explaining how the platform's high-yield savings tool works. Working in Cinema 4D, Redshift and After Effects, I contributed 3D animation across product moments and motion design beats.

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Overview

I worked alongside the State Design team on 3D animation across Cash Reserve's product hero moments — translating financial mechanics into a tactile, character-led visual language that feels approachable and confident.

The deliverables included a master film and a system of motion modules used across digital and social surfaces.

State Design

Executive Creative Director Marcel Ziul Creative Director Lucho Suarez
Executive Producer Alex Gorodetzki Head of Production Addie Stevenson
Producer Javier Vivas Associate Producer Soluane Thomas
General Manager Tais Marcelo Resources Carolina Briguglio
VO Talent Sarah Warren Storyboards Helton Mattei
3D Design Josefina Llano, Flor Tasso 3D Character Design Josemar Queiroz
2D Design Support Erika Morales 2D Animation Daniel Azevedo, Deco Daviola, Gabriel Felix, Gustavo Torres
3D Animation Germano Mombach, Saulo Carvalho, Cesar Barbosa, Arturo Echeverria, Andre Holzmeister 3D Character Animation Henrique Montanari
Compositing Daniel Azevedo Footage Support Estevão Meneguzzo
Audio MakeSound — Josh Falcon, Jason Powers

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