BUCK - 7UP
The fine folks at Buck invited me to work on the design and lookdev.
Lots of bubbles, limes and lemons later, here is the final piece. I was tasked with the design and lookdev for the stills.
Go ahead and take a look on the complete case study here.
![](https://cdn.myportfolio.com/45bf2b5fdeeac1c029efec5c51cad04a/42189f6e-d19a-459d-b94c-b21541b45434_rw_1920.png?h=72cfe02ee3f2645c4f1409ab36d2e742)
![](https://cdn.myportfolio.com/45bf2b5fdeeac1c029efec5c51cad04a/22c5edb6-d7b5-4896-9d3d-4460d9ebed5c_rw_1920.png?h=2c9d8527456d8ca5d443f459c50e3e04)
![](https://cdn.myportfolio.com/45bf2b5fdeeac1c029efec5c51cad04a/926c7765-8f97-46f3-a4af-d8e16aa15217_rw_1920.png?h=b626e220cc0af5af9cabcd0710548a80)
![](https://cdn.myportfolio.com/45bf2b5fdeeac1c029efec5c51cad04a/3d10b6b1-7c56-448c-863a-cb870730ae83_rw_1920.png?h=814944fa12b8eed505a6c5675a13fefa)
![](https://cdn.myportfolio.com/45bf2b5fdeeac1c029efec5c51cad04a/0630fa5c-c10c-491b-9634-dbc3d2f5fb9e_rw_1920.png?h=32dc64bc170239a17ebde0dfb9dd5c52)
![](https://cdn.myportfolio.com/45bf2b5fdeeac1c029efec5c51cad04a/9d505bff-ced2-412e-b03e-68bf7ba73d79_rw_1920.png?h=c496b82fe768a1dd46bb2ab31f7064c4)
Full Credits:
Executive Creative Director: Ben Langsfeld, Enrique Mosqueda
Group Creative Director: Camille Chu
Executive Producer: Kim Stephens
Creative Director: Dan Marsh
Associate Creative Director: Cecilia Chang Lee
Senior Producer: Monica Lynn
Producer: Adam Hughes, Jack Williams
Associate Producer: Chloe Soares
Head of 3D / 3D Supervisor: Bill Dorais, Chris Phillips
Art Director: Stephen Bader
Production Coordinator: Jennifer Blackwell
Lead 3D Artist: Hogan Williams
3D Design: Cesar Barbosa, Daniel Whitaker, Hernán Lindenbaum, Johana Kroft, Josefina Llano, Ryan Musselman, Wing Sze Lee, Ylli Orana
3D Animation: Anthony Enos, Anton Tokar, Arran Bish, Auron Luxe, Chris Ribar, Dan Darling, Duncan DeMichiel, Jacky Jackson, Jesseter Wang, Kevin Weber, Marc Steinberg, Marcio Flausino, Matt Siegel, Michael Russo, Terence Ginja-Martinho, Will Burkart
2D Lead: Vero Gómez
2D Animation: Wooyoung Kim
Design: Daniel Stuhlpfarrer, Danilo Rodrigues
Storyboard Artist: Thea Glad, William Rosado
Finishing Artist: Michael Dwass, Sam Smith
Strategy Lead: Surabhi Rathi
Brand Strategist: Jeremy McDonald, Steph Millar
Head of Copy: Dave Evans
Copywriter: Shana Billingsley
Head of Post Production: Jose Fuentes
Editor: Peter Brandi, Randy Rubin, Talia Mazzarella
Assistant Editor: Oliver Lin
Live Action Head of Production: Trish Rigby
Line Producer: Richard Fenton
Director of Photography: Tristan Sheridan
Director: Cecilia Chang Lee, Dan Marsh
Art Director: Arielle Casale
Photographer: Margaret Stepien
Live Action Production Partner: Twenttyfourseven
Sound Design Studio: Sounds Like These
Colorist: Michael Dwass