eBay — A-Z of Authenticity
São Paulo / BR NotReal × eBay — 2021 --:--:-- BRT

eBay — A-Z of Authenticity

eBay · Authenticity Guarantee ✦

NotReal directed eBay's "A to Z of Authenticity" — an alphabet-driven film celebrating the platform's authentication promise. I joined the team for 3D animation and CG simulations, helping bring the live-action plates and product transitions to life across a frame-by-frame visual journey.

Play Main Film

Overview

I contributed to the 3D animation and CG simulations on a film built from the ground up around the alphabet — twenty-six product moments, a relentless rhythm, and live-action plates threaded together by tactile CG transitions. Each letter became its own micro-set, with hero objects rebuilt in 3D so reflections, surfaces and motion could match the precision of the campaign idea.

The result is a fast, joyful piece of brand storytelling that earns eBay's authenticity claim through detail rather than declaration.

A-Z of Authenticity — frame 01
Frame 02
Frame 03
Animation 01
Animation 02
Animation 03
Frame 04
Frame 05
Frame 06
Frame 07
Frame 08
Frame 09
Frame 10
Frame 11
Frame 12
Animation 04
Animation 05
Animation 06
Frame 13
Frame 14
Frame 15
Frame 16
Frame 17
Frame 18
Frame 19
Frame 20
Frame 21
Frame 22
Animation 07
Animation 08
Animation 09
Frame 23
Frame 24
Frame 25
Frame 26
Frame 27
Frame 28
Closing frame

NotReal

Directed by NotReal Creative Direction Valeria Moreiro & Milton Gonzalez
Executive Production Roberto Connolly Art Direction Valeria Moreiro
Animation Direction Milton Gonzalez Assistant Direction Joana Cabrera
Line Producer Lucila Mansur Storyboarding Joana Cabrera, Martín Orza, Lucas Orueta (pitch)
Assistant Art Director Flor Tasso 2D Design Octavio Pollono, Malena De Luca, Luján Borzi, Manuela Cáceres (pitch), Valeria Moreiro
3D Design Flor Tasso, Linus Zoll, Jordi Pages, Marcio Flausino, Carolina Carballo, Luján Borzi 2D Animation Eduardo Altarriba, Joana Cabrera, Milton Gonzalez
3D Animation Juampi Sciaccaluga, Cesar Barbosa, Milton Gonzalez, Sergio Fuego, Hernán Lindembaum CG Simulations Cesar Barbosa, Jordi Pages
Post-Production Supervisor Roberto Connolly CG Compositing Supervisor Milton Gonzalez, Valeria Moreiro
Rendering Sergio Fuego Live-Action Compositing Leandro Vazquez, Pimba VFX (Humberto Paytuvi, María Recondo, Milton Maguna), Nicolás Zinzer, Roberto Connolly
CG Compositing Hernán Lindenbaum, Milton Gonzalez Rotoscoping RotoArt, Global Technologies
Color Grading Anahí Piccinin, Hernán Lindenbaum, Milton Gonzalez, Roberto Connolly Music & Sound Design Facundo Capece
Soundtrack Supervisor Roberto Connolly Making Of Roberto Connolly
Accounting Eugenia García Montaldo

JOJX — Associate Production Company

Creative EP Jackson Morton Executive Producer Joe Care
On Set Director Lindsay Sunada Line Producer Brenda Blair
Director of Photography Stacy Toyama Production Designer Gary Matteson
Production Managers Mary Katherine Wise, Jonathan Burns 1st Assistant Director Mike Parziale
Casting Director Linda Teglovic Stage Managers Arthur Martinez, Aurelio Barragan
1st AC Luis Suarez 2nd AC Alex Macat
DIT Zak Sanburg VTR John Placencia
Still Photographer Adam Rose Gaffer Flint Ellsworth
BBE Hitoshi Tomonori Key Grip John Brunold
BBG Paul Salmi Set Decorator Jennifer Campbell
Prop Master Matt Myers Prop Asst Annie Grafe
Leadman Michael King Set Dressers Julian Velazquez, Luis Barajas
Wardrobe Stylist Angelique Rousset Hands Make-up Genevieve Garner
Covid Compliance Officer Sam Craven-Griffiths CCO Assistant Alex Santiago
PA Alex Walker (truck), Wesley Hayes, Patrick Emralino Craft Services Magaly Contreras, Jills Craft Service
Hand Talents Brielle Strickland, Fatma Dabo, Royal Binon

Edelman — Agency

SVP Group Creative Director Bengt Asplund SVP Kristin Oke
Executive Producer Rebecca Jean-Louis Senior Producer Derek Gannon
Senior Art Director Kaleah Horton VO Talent Law Roach

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